John Dunsmore became Chief Executive Officer of the Group on 10 November 2008. He is the former Group Chief Executive of Scottish & Newcastle (S&N), a position he held until the joint acquisition of the business by Heineken and Carlsberg in April 2008. From 1996 he held a variety of senior management roles at S&N both in the UK and in Western Europe. John was appointed to the Board of S&N in October 2002 and became Group Chief Executive of S&N in 2007.

Kenny Neison was appointed Strategy Director of the Group on 10 November 2008. He is a chartered accountant, qualifying with Ernst & Young. He joined S&N in 1996 where he held a number of senior financial positions including UK Finance Director, UK Strategy Director, and Finance Director for Western Europe in 2007.

Aidan Murphy was appointed Managing Director, Supply in 2008 having joined Bulmers as Logistics Director in 2006. He previously held positions of General Manager, Wincanton, Ireland: Group Head of Logistics, Fyffes and Logistics Director, Allegro. He is a non-Executive Director of Allegro Ltd.

Michael McArdle was appointed Managing Director of C&C International in 2008. Previously Michael held the positon of Marketing Director with C&C Soft Drinks. Prior to joining C&C Group, Michael worked with Unilever.

Michael Merrins was appointed Managing Director Commercial Ireland in March 2008 having joined Bulmers Ltd in 2005 as Commercial Director.  He worked previously as a Management Consultant (Business Change Manager).  He previously held senior management positions in IAWS, Green Isle Foods and Quinnsworth (Tesco).